Working with UK B2B businesses across
Manufacturing
Wholesale & Distribution
Professional Services
Technology
Financial Services

You Paid £30,000 for a System Your Team Doesn't Use

It's one of the most common Salesforce stories in UK business. A company gets quoted £15,000–£80,000 by a large Salesforce partner, signs the contract, and nine months later has a system that's technically live — but not actually adopted. The sales team still uses spreadsheets. Nobody trained them properly. The consultant who sold the project wasn't the one who built it.

This happens because large partners are optimised for enterprise deals. When a £25,000 SMB project lands at a 150-person agency, it goes to the most junior available consultant. You're paying senior rates for junior delivery, and you rarely speak to the person actually doing the work.

Working with an independent consultant is different:

  • You speak to the consultant who builds your system — not an account manager
  • No overhead costs inflating your invoice
  • Advice that isn't shaped by partner programme incentives or licence upsells
  • Fixed-price projects so you know the full cost before work starts
  • Month-to-month support — leave whenever you want, no minimum term
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Salesforce Sales Cloud opportunity pipeline — UK B2B CRM view
Eduard Pop, Founder and Principal Salesforce Consultant at SmartHub Tech

Eduard Pop — Founder & Principal Consultant

Eduard leads every single project at SmartHub Tech. Not a project manager. Not a delivery team. Eduard — who has been implementing and developing on Salesforce for over a decade, working with UK B2B businesses of all sizes.

His background is unusual for a Salesforce consultant: he combines certified administrator and consultant credentials with hands-on development skills in Apex and Lightning Web Components, and specialist expertise in Salesforce B2B Commerce Cloud — one of the more technical Salesforce products with very few independent practitioners in the UK.

B2B Commerce Accredited Professional
Salesforce Sales Cloud Consultant
Salesforce Service Cloud Consultant
Salesforce Administrator
View Eduard on LinkedIn Verify Salesforce certifications

Salesforce Consulting Services for UK SMBs

We cover the full Salesforce stack — from initial implementation to ongoing support, custom development, and specialist B2B Commerce Cloud work.

Salesforce Implementation

Full-cycle Sales Cloud or Service Cloud implementation for UK B2B companies. Process mapping, configuration, data migration from your current CRM or spreadsheets, user training, and a go-live plan that actually sticks.

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Salesforce B2B Commerce Cloud

Specialist B2B Commerce Cloud implementation for UK small businesses that want a self-service buyer portal — without paying enterprise prices. Account-specific pricing, order history, RFQ, and full CRM integration.

Explore B2B Commerce

CRM Automation & Flow

Automate repetitive manual work using Salesforce Flow — lead routing, follow-up task creation, approval processes, data validation, and notification workflows. Reduce admin load and eliminate the manual errors that come with it.

View Automation Services

System Integration

Connect Salesforce to your ERP, website, marketing tools, and finance platforms. GDPR-compliant integrations with error handling and monitoring built in — so data flows reliably without manual intervention.

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Custom Salesforce Development

Apex classes, Lightning Web Components, and custom platform applications when standard configuration isn't enough. Clean, documented, bulk-safe code — built to survive Salesforce releases and maintained by any developer.

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Salesforce Support Contracts

Flexible, month-to-month Salesforce admin and support for UK businesses. User management, troubleshooting, small enhancements, and regular check-ins. Cancel any time — no minimum term, no lock-in.

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How Working With Us Is Different

We're not a large Salesforce partner. Here's what that means in practice.

Direct Access to the Consultant

You speak directly to Eduard on every call and in every email — not an account manager, not a project coordinator. The person who scoped your project is the person building it. This eliminates the translation errors, handover delays, and responsibility gaps that make large-agency projects go wrong.

Fixed-Price Projects

Every project is priced at a fixed fee, agreed in writing before work begins. No day rates. No "change requests" that double the invoice halfway through. If scope changes mid-project, we discuss it and agree the impact before proceeding. You always know what you're spending.

Honest, Independent Advice

We're not a Salesforce Partner — which means we're not incentivised by Salesforce's partner programme to sell you features or licences you don't need. If Salesforce isn't the right fit for your budget or stage, we'll tell you. If a native connector is better than a custom build, we'll say so.

SMB-Appropriate Scope

Large agencies overbuild for small businesses — you end up with a system designed for 500 users being managed by a team of 12. We scope projects for your actual size, your actual data volumes, and your actual team capability. Simpler is usually better, and we'll tell you when it is.

No Long-Term Lock-In

Our support contracts are month-to-month. If you decide to bring Salesforce admin in-house, or move to a different provider, we'll hand over fully documented systems and help with the transition. We keep clients because the work is good — not because the contract makes it painful to leave.

UK-Based, GDPR-Aware

We work exclusively with UK businesses and understand UK data compliance requirements — ICO obligations, GDPR consent management in Salesforce, and data residency considerations. We build GDPR compliance into every implementation and integration from day one.

What Working With Us Looks Like

1

Free Discovery Call

A 30-minute call where we listen to your situation, understand what you need from Salesforce, and give you an honest assessment of whether we're a good fit. No pressure, no jargon.

2

Fixed-Price Proposal

A clear written proposal with the full project scope, deliverables, timeline, and a single fixed fee. You know exactly what you're getting and what it costs before we start.

3

Build, Review & Launch

We work in a Sandbox environment first. You get regular updates and reviews, and a User Acceptance Testing period before anything goes live in your production org. Eduard does the work; you review and sign off.

4

Training & Handover

Proper handover with user training for your team and documentation for your administrators. Followed by an optional month-to-month support contract if you want us to stay involved after launch.

What UK Businesses Say

Independent Salesforce consulting from someone who actually builds the system.

"Eduard delivered exactly what was promised — on time and on budget. Our sales team actually uses the CRM now, which is more than we could say for the previous attempt with a large agency."
RD
Richard D. Operations Director, UK Manufacturer
"Working with an independent consultant was the right decision. We spoke to the person building our system at every stage — not a project manager relaying messages. The difference was noticeable."
JM
Jane M. Sales Director, B2B Wholesaler
"The fixed-price model took all the risk out of it. We had a written quote before anything started. No surprises, no creeping invoices. Exactly what a smaller business needs."
PK
Paul K. Managing Director, Professional Services

Salesforce Consulting UK — Questions We're Usually Asked

What does a Salesforce consultant do?

A Salesforce consultant helps you design, implement, configure, and optimise Salesforce for your business. This includes mapping your processes to Salesforce features, configuring the system, migrating data, training your team, building automations, and providing ongoing support. More experienced consultants also handle custom development and integrations with other systems.

How much does a Salesforce consultant cost in the UK?

Day rates for UK Salesforce consultants typically range from £500 to £1,200+ depending on certifications and specialism. At SmartHub Tech, we price all projects at a fixed fee — not a day rate — so you know the total cost upfront. This is typically significantly below what large Salesforce partners charge for equivalent work.

What's the difference between an independent consultant and a Salesforce Partner?

Salesforce Partners carry higher overheads — sales teams, account managers, office space — which are reflected in their fees. As an independent consultant, Eduard works directly with clients without that overhead. You get direct access to the person doing the work, lower costs, and advice that isn't shaped by partner programme incentives.

Do I need a Salesforce consultant for a small business?

Not always — if your requirements are straightforward, Salesforce's onboarding resources may be sufficient. But most small businesses save money long-term by getting the configuration right from the start, rather than paying to fix a poorly implemented system 12 months later. A consultant is particularly valuable for data migrations, complex sales processes, integrations, and automation.

Are you a certified Salesforce consultant?

Yes. Eduard holds multiple Salesforce certifications including Sales Cloud Consultant, Service Cloud Consultant, Administrator, and the B2B Commerce Accredited Professional credential — one of Salesforce's more specialist qualifications, held by a small number of independent consultants in the UK.

Do you offer fixed-price Salesforce consulting?

Yes. All projects are priced at a fixed fee after a free scoping call. You receive a written quote before any work starts — no day-rate surprises or scope creep invoices. If requirements change mid-project, we discuss the impact on scope and cost before proceeding.

Ready to Talk to a Real Salesforce Consultant?

Book a free 30-minute call with Eduard. No sales team, no account manager — just an honest conversation about what you need, whether we can help, and what it would cost. No obligation.

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