You Paid £30,000 for a System Your Team Doesn't Use

It's the same story every time. A company signs with a large Salesforce partner, waits nine months, and gets a system that's technically live — but not actually adopted. The sales team still uses spreadsheets. The consultant who sold the project wasn't the one who built it. You were paying senior rates for junior delivery.

Working with us is different:

  • You speak directly to Eduard — the person who scopes, builds, and delivers your project
  • No account managers, no overhead, no junior handoffs
  • Fixed-price quote agreed in writing before work starts
  • Advice that isn't shaped by partner programme incentives or licence upsells
  • Month-to-month support — leave whenever you want, no minimum term
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Salesforce Sales Cloud opportunity pipeline — UK B2B CRM view
Eduard Pop, Founder and Principal Salesforce Consultant at SmartHub Tech

Eduard Pop — Founder & Principal Consultant

Eduard leads every single project at SmartHub Tech. Not a project manager. Not a delivery team. Eduard — who has been implementing and developing on Salesforce for over a decade, working with UK B2B businesses of all sizes.

His background is unusual for a Salesforce consultant: he combines certified administrator and consultant credentials with hands-on development skills in Apex and Lightning Web Components, and specialist expertise in Salesforce B2B Commerce Cloud — one of the more technical Salesforce products with very few independent practitioners in the UK.

B2B Commerce Accredited Professional
Salesforce Sales Cloud Consultant
Salesforce Service Cloud Consultant
Salesforce Administrator
View Eduard on LinkedIn Verify Salesforce certifications

Salesforce Consulting Services for UK SMBs

Implementation, automation, integrations, custom development, B2B Commerce, and ongoing support. One consultant handles the full project — no junior handoffs, no scope creep surprises.

How Working With Us Is Different

We're not a large Salesforce partner. Here's what that means in practice.

Direct Access to the Consultant

You speak directly to Eduard on every call and in every email — not an account manager, not a project coordinator. The person who scoped your project is the person building it. This eliminates the translation errors, handover delays, and responsibility gaps that make large-agency projects go wrong.

Fixed-Price Projects

Every project is priced at a fixed fee, agreed in writing before work begins. No day rates. No "change requests" that double the invoice halfway through. If scope changes mid-project, we discuss it and agree the impact before proceeding. You always know what you're spending.

Honest, Independent Advice

We're not a Salesforce Partner — which means we're not incentivised by Salesforce's partner programme to sell you features or licences you don't need. If Salesforce isn't the right fit for your budget or stage, we'll tell you. If a native connector is better than a custom build, we'll say so.

SMB-Appropriate Scope

Large agencies overbuild for small businesses — you end up with a system designed for 500 users being managed by a team of 12. We scope projects for your actual size, your actual data volumes, and your actual team capability. Simpler is usually better, and we'll tell you when it is.

No Long-Term Lock-In

Our support contracts are month-to-month. If you decide to bring Salesforce admin in-house, or move to a different provider, we'll hand over fully documented systems and help with the transition. We keep clients because the work is good — not because the contract makes it painful to leave.

UK-Based, GDPR-Aware

We work exclusively with UK businesses and understand UK data compliance requirements — ICO obligations, GDPR consent management in Salesforce, and data residency considerations. We build GDPR compliance into every implementation and integration from day one.

What Working With Us Looks Like

1

Free Discovery Call

A 30-minute call where we listen to your situation, understand what you need from Salesforce, and give you an honest assessment of whether we're a good fit. No pressure, no jargon.

2

Fixed-Price Proposal

A clear written proposal with the full project scope, deliverables, timeline, and a single fixed fee. You know exactly what you're getting and what it costs before we start.

3

Build, Review & Launch

We work in a Sandbox environment first. You get regular updates and reviews, and a User Acceptance Testing period before anything goes live in your production org. Eduard does the work; you review and sign off.

4

Training & Handover

Proper handover with user training for your team and documentation for your administrators. Followed by an optional month-to-month support contract if you want us to stay involved after launch.

What UK Businesses Say

Independent Salesforce consulting from someone who actually builds the system.

"Eduard delivered exactly what was promised — on time and on budget. Our sales team actually uses the CRM now, which is more than we could say for the previous attempt with a large agency."
RD
Richard D. Operations Director, UK Manufacturer
"Working with an independent consultant was the right decision. We spoke to the person building our system at every stage — not a project manager relaying messages. The difference was noticeable."
JM
Jane M. Sales Director, B2B Wholesaler
"The fixed-price model took all the risk out of it. We had a written quote before anything started. No surprises, no creeping invoices. Exactly what a smaller business needs."
PK
Paul K. Managing Director, Professional Services

Salesforce Consulting UK — Questions We're Usually Asked

We had a bad experience with a large Salesforce agency — why would this be different?

The typical agency failure mode is: a senior consultant sells the project, then hands it to a junior to build, while an account manager relays messages between you. By the time you notice the problems, you're already 6 months and £30,000 in. With us, Eduard handles the entire project — scoping, building, training, and handover. There's no chain of people to go wrong.

How much does it cost?

All projects are priced at a fixed fee, agreed in writing before work starts — not a day rate. This is typically 40–60% below what large Salesforce partners charge for the same scope. We discuss cost transparently during the free discovery call, so you know the number before committing to anything.

What's the difference between working with you vs a Salesforce Partner?

Salesforce Partners carry overheads — sales teams, account managers, office space — that inflate your invoice without adding value to your project. As an independent consultant, Eduard works directly with you. You get the person doing the work on every call, honest advice that isn't shaped by partner programme incentives, and a lower bill.

Our current Salesforce setup is a mess — can you fix it or does it need rebuilding?

Both options are possible, and we'll give you an honest assessment during the discovery call. Often a targeted cleanup and reconfiguration is faster and cheaper than starting from scratch. We've taken over poorly implemented orgs before and brought them into a usable state without a full rebuild — but we'll tell you clearly if a rebuild makes more sense.

Are you a certified Salesforce consultant?

Yes. Eduard holds multiple Salesforce certifications including Sales Cloud Consultant, Service Cloud Consultant, Administrator, and the B2B Commerce Accredited Professional credential — one of Salesforce's more specialist qualifications, held by a small number of independent consultants in the UK.

What happens after the project is delivered?

You get a full handover with user training and admin documentation. If you want ongoing help, we offer month-to-month support contracts — no minimum term, cancel any time. If you'd prefer to manage Salesforce in-house or move to a different provider, we'll hand over fully documented systems and support the transition.

Can you integrate Salesforce with our existing tools?

Yes — integration is core to what we do. We connect Salesforce with ERP platforms, marketing automation tools, accounting software, and custom applications. The goal is data flowing reliably between your tools without manual intervention or duplicate entry.

How quickly can you start?

We can usually schedule a discovery call within a few days. After that, we'll turn around a written proposal within a week. Start dates depend on current project commitments, but we'll be upfront about availability during the first call so you can plan accordingly.

Ready to Talk to a Real Salesforce Consultant?

Book a free 30-minute call with Eduard. No sales team, no account manager — just an honest conversation about what you need, whether we can help, and what it would cost. No obligation.

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