B2B Commerce Cloud isn't just for enterprise. We're a B2B Commerce Accredited Professional based in the UK helping small and mid-size businesses get a self-service buyer portal — account pricing, cart, checkout, and native CRM integration — live in 6–12 weeks.
If your business sells products to other businesses — and your customers need to log in, browse a catalogue, see their contract pricing, and place orders — then Salesforce B2B Commerce Cloud is the Salesforce product that handles all of that online.
Your buyer logs in, searches or browses your product catalogue, opens a product detail page with their negotiated price already shown, adds items to their cart, and completes checkout — all without calling or emailing your team. Every order lands directly in Salesforce, linked to the correct account, contact, and opportunity.
You likely need it if:
Most Salesforce B2B Commerce Cloud implementations are priced for enterprise budgets. That leaves small businesses with a difficult choice — overpay, compromise, or go without.
Large Salesforce partners charge day rates designed for banks and multinationals. A 3-month B2B Commerce project can easily reach £80,000–£150,000 with a big firm. Most small businesses don't need that level of complexity or cost.
At larger firms, your project often gets handed to junior consultants after the sales team closes the deal. You're paying senior rates for junior delivery — and you rarely speak to the person actually building your system.
Enterprise consultancies tend to overbuild. You end up with a system far more complex than you need, a team that struggles to use it, and ongoing support costs that eat into your margins every month.
We keep things practical. You get a working B2B Commerce portal that your customers can use and your team can manage — without the complexity or the cost.
We spend an hour understanding your business: how you currently take orders, what your customers need, and what a successful outcome looks like for you. No jargon. No sales pressure.
You get a clear proposal with a fixed price — not an open-ended day rate. We scope only what you need, so you're not paying for enterprise features that add no value to your business.
Eduard — your B2B Commerce Accredited Professional — leads the implementation directly. You'll have regular check-ins and a working staging environment to review before anything goes live.
We train your team on how to manage the system day-to-day. And we offer affordable monthly support contracts if you want us to stay involved after launch.
Your buyers get a branded login portal. They can search your catalogue, open product detail pages with full specs and pricing, add items to their cart, and complete checkout — all without picking up the phone. We build on the LWR storefront, where all new Salesforce features are released.
Each buyer sees only the prices they've negotiated. B2B Commerce uses Salesforce price books and entitlements so the right contract rate shows on every product detail page — automatically, per account.
Every cart submission and completed order syncs directly to the buyer's Salesforce account record. Your sales team sees the full picture — orders, contacts, and opportunities — in one place, with no manual data entry.
Manage, approve, and fulfil orders from within Salesforce. Set up order approval workflows for high-value purchases, or enable a request-for-quote (RFQ) flow so buyers can negotiate before checkout.
Buyers view full order history, track status, and reorder previous purchases straight from their account dashboard — without involving your team. Fewer support calls, faster repeat business.
We train your team to manage the product catalogue, update pricing rules, add new buyer accounts, and run day-to-day storefront operations — so you're not dependent on us for every change after launch.
Eduard Pop, who leads all B2B Commerce Cloud work at SmartHub Tech, holds the Salesforce B2B Commerce Accredited Professional credential — one of the more specialist Salesforce certifications, held by a small number of independent consultants in the UK.
Salesforce
Salesforce Certified
Salesforce Certified
Salesforce Certified
We work with small and mid-size UK businesses — typically 5 to 100 people — who want to sell to other businesses online without the complexity of an enterprise rollout.
You have Salesforce managing your accounts and pipeline, but buyers still place orders by email or phone. We add B2B Commerce so your customers get a self-service storefront — with checkout and order history — wired directly into the CRM your team already uses.
Add B2B Commerce
Starting from scratch? We implement Salesforce CRM and B2B Commerce together — so from day one, your buyers have a working storefront and your sales team has a full view of every account, cart, and order in one system.
Start from Scratch
Already live on B2B Commerce but the checkout is broken, pricing rules aren't working, or your product detail pages are a mess? We review, diagnose, and fix existing setups — often for a fraction of the cost of starting again.
Get a Free ReviewShopify and WooCommerce were built for retail. B2B Commerce Cloud was built for the way businesses actually buy — with account-specific pricing, approval workflows, and native CRM sync. Here's how they compare for a UK B2B manufacturer or wholesaler.
| Feature | Shopify Plus / WooCommerce | Salesforce B2B Commerce Cloud |
|---|---|---|
| Account-specific pricing | Needs plugin (Wholesale Club, B2B King) — extra monthly cost & maintenance | Native — tied directly to Salesforce price books per account |
| CRM integration | Possible via Zapier or third-party connector — sync lag, limited data | Native — orders, contacts, accounts and pipeline in one Salesforce org |
| Order approval workflows | Not natively available — requires custom development | Built-in — buyer submits cart for approval before checkout |
| Request for Quote (RFQ) | Not supported without custom build | Native RFQ — cart-to-quote, PDP-level and seamless sales handoff |
| Buyer order history & reorder | Basic order history — reorder needs plugin or custom work | Full order history, line-level reorder, order status — all native |
| Multiple delivery addresses per account | Requires third-party app or custom development | Native — multiple ship-to addresses per buyer account |
| Minimum order / order limits | Possible via apps — varies by platform | Configurable per account or product via Commerce rules |
| Sales team visibility into buyer activity | Separate dashboard — sales team needs to log in to separate tool | Sales reps see buyer carts, orders & activity on the Account record |
| Built for B2B buying experience | Primarily built for B2C retail — B2B is added on top | Purpose-built for B2B wholesale and distribution |
Need the full breakdown? Read our guide: B2B Commerce Lightning vs LWR — Should UK SMBs Migrate?
The Salesforce licence cost varies by edition and is set by Salesforce directly. Our implementation fees are priced for small business budgets — we'll give you a clear fixed quote after a free discovery call, typically far below what large partners charge.
A straightforward implementation for a small business typically takes 6–12 weeks. More complex setups with multiple catalogues, integrations, or custom pricing logic take longer. We'll give you a realistic timeline upfront, not one designed to win the deal.
No. We can help you get Salesforce licences and implement B2B Commerce alongside a core CRM setup if you're starting from scratch. Many of our clients come to us before they've purchased anything from Salesforce.
B2B Commerce is purpose-built for wholesale and distribution — not retail adapted for B2B. Key differences: account-specific pricing is native (no plugin needed), order approval workflows are built in, RFQ is a native feature, and every order syncs directly to Salesforce CRM with no connector. Shopify Plus and WooCommerce can approximate some of this with plugins, but you're stitching together multiple tools. We have a full feature-by-feature comparison above and a deeper guide at B2B Commerce Lightning vs LWR.
We offer flexible monthly support contracts covering admin, troubleshooting, enhancements, and regular check-ins. You can see our support options on our support contracts page.
No — we're independent certified specialists. This means we're not tied to Salesforce's partner programme requirements, and we can give you honest, unbiased advice about whether B2B Commerce is the right fit for your business and budget.
Book a free 30-minute discovery call. We'll listen to what you need, tell you honestly whether B2B Commerce Cloud is the right fit, and give you a clear sense of what it would cost. No pressure, no jargon.
Book a Free Discovery Call
