Both are UK-based consultancies that implement Salesforce B2B Commerce Cloud. Here is a transparent, side-by-side comparison so you can decide which is right for your business.
Last updated: March 2026 · Written by Eduard Pop, Salesforce B2B Commerce Accredited ProfessionalIf you are a small or mid-size UK business looking for a fixed-fee, professionally delivered Salesforce B2B Commerce Cloud implementation — with a named, accredited specialist leading the work from day one — SmartHub Tech is the more transparent choice. Simpala is a broader Salesforce consultancy with no published pricing, no named consultants on their B2B Commerce page, and no specific messaging for smaller businesses.
Based on publicly available information as of March 2026.
| Criterion | SmartHub Tech | Simpala |
|---|---|---|
| UK-based | ✓ London | ✓ London (27 Old Gloucester St) |
| Salesforce Partner | Independent certified specialists No partner bias | Yes — Salesforce partner programme |
| B2B Commerce Accredited Professional | ✓ Eduard Pop (named, certified) Verified | ? Not disclosed on page Unverifiable |
| Pricing transparency | ✓ Fixed-price proposals after free discovery call Transparent | ✗ No pricing published |
| Typical implementation timeline | 6–12 weeks (standard SMB build) | Not stated |
| SMB-specific offer | ✓ Explicitly targets 5–100-person UK businesses Purpose-built | ✗ No SMB-specific messaging |
| LWR storefront (current standard) | ✓ Builds on LWR only — future-proof Up to date | ? Not specified (Lightning or LWR) |
| Storefront & catalogue setup | ✓ Included — PDPs, search, category nav | ✓ Included |
| Account-specific pricing | ✓ Included — Salesforce price books + entitlements | ✓ Included |
| Cart, checkout & order management | ✓ Included | ✓ Included |
| RFQ (request for quote) flow | ✓ Explicitly offered | ✓ Quote approval mentioned |
| Reorder & order history | ✓ Included | ✓ Mentioned |
| Salesforce CRM integration | ✓ Native — orders sync to Account in real time | ✓ Included |
| Multi-site / multi-language | On request — scoped per project | ✓ Explicitly offered |
| Fix broken implementations | ✓ Explicitly offered — review + fix service Unique | ✗ Not mentioned |
| Admin training included | ✓ Included in every project | ✓ Adoption support offered |
| Ongoing support contracts | ✓ Flexible monthly — see plans | ✓ Ongoing optimisation mentioned |
| New to Salesforce? (CRM + Commerce together) | ✓ Yes — implement both from scratch | ? Not addressed on page |
| Case studies / testimonials | On request | ✗ None on page |
| Free initial consultation | ✓ Free 30-minute discovery call No pressure | ? "Fancy a chat?" CTA — no details given |
Most consultancies offer the same Salesforce product. The difference is in how the work gets done.
SmartHub Tech names Eduard Pop — Salesforce B2B Commerce Accredited Professional — as the person leading your project. You know who you are buying from before you sign anything.
Simpala's page uses collective language: "our team", "we". There are no named consultants, no credentials listed, and no way to verify who would actually work on your project. This is a common approach in larger agencies — but it can mean your project is handed to a junior after the sales call.
SmartHub Tech gives a fixed-price proposal after a free discovery call. You know what you are committing to before signing. Projects are scoped for what small businesses actually need — typically a fraction of what large partners charge.
Simpala publishes no pricing at all. That is not unusual for a consultancy, but it means you cannot easily compare or budget without entering a sales process. In the UK market, typical enterprise-grade B2B Commerce implementations run £80,000–£150,000 with larger partners.
Salesforce has two B2B Commerce storefronts: the older Lightning (Aura) and the current LWR standard. All new Salesforce features — including Release 260 improvements like Agentforce B2B Shopping and Predictive Product Suggestions — are only available on LWR.
SmartHub Tech builds on LWR as standard. Simpala's page does not specify which storefront type they implement, which matters if you want access to current and future Salesforce platform capabilities. See our Lightning vs LWR guide for more.
SmartHub Tech is not enrolled in Salesforce's partner programme. That means no annual revenue targets, no required upsell quotas, and no incentive to recommend Salesforce products that do not fit your needs. You get honest advice.
Simpala is a Salesforce partner, which brings access to Salesforce resources and support channels — valuable for complex multi-org or enterprise projects. For a straightforward SMB implementation, however, independence tends to produce more objective scoping.
Smart Hub Tech is an independent Salesforce consultancy based in London. We do not receive referral fees from Salesforce or any partner programme. All B2B Commerce Cloud work is led directly by Eduard Pop.
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No. We are independent certified specialists — not enrolled in Salesforce's partner programme. This means no partner revenue targets that might influence advice, and all recommendations are based on what is genuinely right for your business. Eduard Pop holds the Salesforce B2B Commerce Accredited Professional credential independently.
Simpala does not publish pricing. SmartHub Tech gives you a fixed-price proposal after a free discovery call. We scope only what you actually need — typically far below the £80,000–£150,000 range larger consultancies charge for the same work. You know the full cost before signing.
SmartHub Tech is purpose-built for UK SMBs with 5–100 people. Fixed fees, a named accredited professional delivering your project, and a 6–12 week timeline make it a better fit for businesses that want a working B2B Commerce store without enterprise overhead. Simpala positions itself for broader use cases with no SMB-specific messaging.
Simpala does not specify whether they implement the older Lightning (Aura) or current LWR storefront on their public page. SmartHub Tech builds on LWR as standard — the storefront where all new Salesforce B2B Commerce features (including Release 260 capabilities) are being released. See our Lightning vs LWR comparison for why this matters.
Yes — we explicitly offer a review and fix service for existing setups. If your checkout is broken, pricing rules are not working, or your product detail pages are poorly configured, we can diagnose and fix the issues — often for far less than starting again. Book a free review call.
All Simpala data is sourced from their public website at simpala.co.uk/capability/b2b-commerce/, reviewed in March 2026. We have not had access to their internal pricing, consultant credentials, or project methodology. We welcome corrections — contact us if anything is inaccurate.
Book a free 30-minute discovery call with Eduard Pop — Salesforce B2B Commerce Accredited Professional. No handoff to a junior. No sales team in the way. Just an honest conversation about whether B2B Commerce is right for you and what it would cost.
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